I've been watching the latest Buttery Bros video (https://www.youtube.com/watch?v=GAx9dbgHHLg) which features Roza very heavily and was blown away by his… business (?) insight and vision.
The main thing that caught my eye is that he immediately identified what a powerful media the buttery bros are after meeting them on the Crossfit Games. I'm pretty sure him inviting them to the "party" is not just out of "you're are very nice guys and I want to know you better", there's definitely a bit of "I want to spread my new Crossfit direction to all over the world". I don't say this as a bad thing, I think it's amazing that the new CEO understands the power of social media and is taking every opportunity he got to change people's perceptions of Crossfit.
And then there's that bit of using Crossfit to improve medical intake protocols for "every doctor around the world". That's a very big goal to achieve, the fact that he is even thinking about it makes me excited for what else is on his plans.