Welcome back to Sweat Equity Digital. We’re continuing to look into Fitness Business Management Software and how its various features can increase your bottom line in the midst of COVID-19. This week, we’re diving into the power of using Fitness Business Management Software to sell your training programs both in the gym and online. New […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Why You Should Automate Your Fitness Business
Welcome back to Sweat Equity Digital. We’re continuing to look into Fitness Business Management Software and how its various features can increase your bottom line in the midst of COVID-19. This week, we’re diving into the power of automated workout and assessment software and why it’s important to automate your fitness business. New This Week: […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
How to Prioritize Your Mental Health During COVID-19
As a fitness professional, your job is dedicated to helping others reach their potential. From personal training to facility management and wellness program development, the work you do helps people of all kinds get healthy – mentally and physically. Now, it’s time to turn the tables and prioritize your wellbeing. Between inconsistent direction from local […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: COVID Gym Software
Welcome back to Sweat Equity Digital. For the next four newsletters, we’re going to be diving into how fitness businesses can effectively use Fitness Business Management Software to offer online training options that will increase their bottom line during COVID. This week, it’s all about Gym Management Software. New This Week: Outsmarting COVID with Gym […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Marketing Fitness Challenges
Welcome back to Sweat Equity Digital. In this edition, we’re looking at website optimization basics for the fitness entrepreneur, designing creative marketing approaches with fitness challenges, the future of personalized nutrition and personal training, and we dive into proactive injury prevention with athletic trainer, Amanda Randall. New This Week: Website optimization for strategic business growth…Marketing […] SOURCE: … [Read more...]
Sweat Equity: Building a Brand Audience During COVID-19
Welcome back to Sweat Equity Digital. In this edition, we’re looking at how COVID-19 has changed consumer habits and behaviors in the fitness industry. Now is definitely not the time to fall asleep at the wheel when it comes to your business’s digital presence. Read more below on sure-fire ways to keep your audience engaged […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Face Masks in the Gym
Welcome back to Sweat Equity. In this edition, we’re looking at how to navigate another round of gym closures and what Corporate Social Responsibility means for your ad campaigns. New this week: Navigating gym closures and face coverings… Growing your fitness business with benchmarks and email… Keeping ad content relevant… Corporate Social Responsibility… Interview with the […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Optimizing Google My Business & CTAs
Welcome back to Sweat Equity. In this edition, we’re looking at strategies that influence buying behavior and we’ve included some marketing trends and insights to keep your fitness business visible and viable. New this week: Optimizing Google My Business and client reviews…Crafting quality CTAs and client success stories…The power of community…Interview with Joel Seedman, Co-Founder […] SOURCE: Exercise.com - Read … [Read more...]
Sweat Equity: Prioritizing Employee Engagement
“We’re open, we’re not open, we’re open”….yeah, we feel you. Although the White House allowed its nationally advised stay-at-home measures to expire last week, many of you are still caught in city/state tugs-of-war. Nail bars are open, but gyms? Nope. Maybe, as a gym owner and/or personal trainer, you’re not even ready to experiment with […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Tackling Remote Work Challenges
We are into another week of our “new normal” – another week of disinfecting groceries, meticulous hand-washing, and tuning into recurring press briefings to see what the days ahead hold for both our personal and our professional lives. As always, those of us at Exercise.com are here to help your business thrive, even in times […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: COVID-19 Business Survival Tips
The Coronavirus has been challenging and stress-inducing for beings on a global scale, ourselves included. Undoubtedly, each of us is doing our best to cope with the daily changes and uncertainties brought on by this pandemic. Job loss at historically high proportions and a looming recession is territory most have never charted. And, it’s not […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: 2020 Fitness Trends
Happy New Year! What a ride it has been – and we are only a few weeks into 2020. If you’re anything like us, you’re busy (in a good way). January always seems to provide business owners with challenges that, no doubt, thicken the skin. With those challenges, it’s always beneficial to take a moment and […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: 1.28.2020 | Issue #2
💰Taxes, deductions, audits, oh my! –Going green in 2020 – #MeToo in the gym – To buy or to lease equipment? – Interview with Onnit’s Chief Fitness Officer 🎤 You made it. January has left the building. For many in the fitness industry, things usually begin to pick up quickly after a relatively relaxed holiday season […] SOURCE: Exercise.com - Read entire story here. … [Read more...]