Happy New Year and welcome back to Sweat Equity Digital. We hope you enjoyed your holiday and have started the year out on the right foot. In this week’s edition of Sweat Equity, we’ll take a look at how your fitness business chooses to respond to the first few days of 2021 can set you […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
How to Prepare Your Gym for COVID in 2021
COVID-19 has changed our lives—and the way we exercise. While 2020 was a year for testing the waters and seeing how to effectively run a gym during a pandemic, 2021 is a year for implementing the successes and leaving the measures that have failed behind. Paired with a robust gym management software platform, you can […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: 2021 Fitness Trends
Welcome back to Sweat Equity Digital. No doubt, 2020 has been a challenging year. Some witnessed new business ideas take off while others closed their doors for good––all the while, the fitness industry was steadily reinventing itself. In this week’s edition of Sweat Equity, it’s all about you and how you can hit the ground […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Preparing for Online Holiday Shopping
Welcome back to Sweat Equity Digital. We’re continuing to look into the 2020 holiday shopping season. This week, we’re diving into keeping sales strong beyond the Black Friday online shopping extravaganza. With a little analysis and optimization, you can make a seamless transition from Black Friday deals to full-on holiday sales. New This Week: Preparing […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Black Friday Ideas for Gyms
Welcome back to Sweat Equity Digital. This week is all about how your fitness business can capitalize on the holiday shopping season. Although Black Friday, Small Business Saturday, and Cyber Monday have, in previous years, been peak revenue opportunities during the holidays, you can expect that to look a little different this year. With more […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Marketing Automation Software for Gyms
Welcome back to Sweat Equity Digital. We’re continuing to look into Fitness Business Management Software and how its various features can increase your bottom line in the midst of COVID-19. This week, we’re diving into the power of marketing automation. New This Week: Get more clients and keep them loyal with marketing automation software for […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: How to Create a Gym Referral Program
Welcome back to Sweat Equity Digital. We’re continuing to look into Fitness Business Management Software and how its various features can increase your bottom line in the midst of COVID-19. This week, we’re diving into the power of using Fitness Business Management Software to sell your training programs both in the gym and online. New […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Why You Should Automate Your Fitness Business
Welcome back to Sweat Equity Digital. We’re continuing to look into Fitness Business Management Software and how its various features can increase your bottom line in the midst of COVID-19. This week, we’re diving into the power of automated workout and assessment software and why it’s important to automate your fitness business. New This Week: […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
How to Prioritize Your Mental Health During COVID-19
As a fitness professional, your job is dedicated to helping others reach their potential. From personal training to facility management and wellness program development, the work you do helps people of all kinds get healthy – mentally and physically. Now, it’s time to turn the tables and prioritize your wellbeing. Between inconsistent direction from local […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: COVID Gym Software
Welcome back to Sweat Equity Digital. For the next four newsletters, we’re going to be diving into how fitness businesses can effectively use Fitness Business Management Software to offer online training options that will increase their bottom line during COVID. This week, it’s all about Gym Management Software. New This Week: Outsmarting COVID with Gym […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Marketing Fitness Challenges
Welcome back to Sweat Equity Digital. In this edition, we’re looking at website optimization basics for the fitness entrepreneur, designing creative marketing approaches with fitness challenges, the future of personalized nutrition and personal training, and we dive into proactive injury prevention with athletic trainer, Amanda Randall. New This Week: Website optimization for strategic business growth…Marketing […] SOURCE: … [Read more...]
Sweat Equity: Building a Brand Audience During COVID-19
Welcome back to Sweat Equity Digital. In this edition, we’re looking at how COVID-19 has changed consumer habits and behaviors in the fitness industry. Now is definitely not the time to fall asleep at the wheel when it comes to your business’s digital presence. Read more below on sure-fire ways to keep your audience engaged […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Face Masks in the Gym
Welcome back to Sweat Equity. In this edition, we’re looking at how to navigate another round of gym closures and what Corporate Social Responsibility means for your ad campaigns. New this week: Navigating gym closures and face coverings… Growing your fitness business with benchmarks and email… Keeping ad content relevant… Corporate Social Responsibility… Interview with the […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Optimizing Google My Business & CTAs
Welcome back to Sweat Equity. In this edition, we’re looking at strategies that influence buying behavior and we’ve included some marketing trends and insights to keep your fitness business visible and viable. New this week: Optimizing Google My Business and client reviews…Crafting quality CTAs and client success stories…The power of community…Interview with Joel Seedman, Co-Founder […] SOURCE: Exercise.com - Read … [Read more...]
Sweat Equity: Prioritizing Employee Engagement
“We’re open, we’re not open, we’re open”….yeah, we feel you. Although the White House allowed its nationally advised stay-at-home measures to expire last week, many of you are still caught in city/state tugs-of-war. Nail bars are open, but gyms? Nope. Maybe, as a gym owner and/or personal trainer, you’re not even ready to experiment with […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: Tackling Remote Work Challenges
We are into another week of our “new normal” – another week of disinfecting groceries, meticulous hand-washing, and tuning into recurring press briefings to see what the days ahead hold for both our personal and our professional lives. As always, those of us at Exercise.com are here to help your business thrive, even in times […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: COVID-19 Business Survival Tips
The Coronavirus has been challenging and stress-inducing for beings on a global scale, ourselves included. Undoubtedly, each of us is doing our best to cope with the daily changes and uncertainties brought on by this pandemic. Job loss at historically high proportions and a looming recession is territory most have never charted. And, it’s not […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: 2020 Fitness Trends
Happy New Year! What a ride it has been – and we are only a few weeks into 2020. If you’re anything like us, you’re busy (in a good way). January always seems to provide business owners with challenges that, no doubt, thicken the skin. With those challenges, it’s always beneficial to take a moment and […] SOURCE: Exercise.com - Read entire story here. … [Read more...]
Sweat Equity: 1.28.2020 | Issue #2
💰Taxes, deductions, audits, oh my! –Going green in 2020 – #MeToo in the gym – To buy or to lease equipment? – Interview with Onnit’s Chief Fitness Officer 🎤 You made it. January has left the building. For many in the fitness industry, things usually begin to pick up quickly after a relatively relaxed holiday season […] SOURCE: Exercise.com - Read entire story here. … [Read more...]