by Matt Weik Convenience will always be a deciding factor in if someone will use a supplement or not. We are used to eating bars, drinking shakes, and swallowing pills. However, now a new delivery method is coming to market and it is in the form of an oral supplement spray. Will this new trend SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
How to Use CarnoSyn – A Form of Beta-Alanine
by Matt Weik If you take a look around the supplement industry, you will find brands using a specific form of beta-alanine called CarnoSyn. This is an extremely well-researched version of beta-alanine that is time-released. It currently has 55 studies backing its effectiveness and 28 global patents protecting the technology. The claims on the ingredient SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Just When You Found a Supplement You Like… It Changes
by Matt Weik Have you ever found a supplement you like, and almost immediately it gets reformulated and you find it isn’t the same? I’ve been there, and I’ve been on the receiving end of customer complaints as well from my time in the industry. Why do brands fix something that isn’t broke? Well, there SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
The Supplement Industry Is Now Enabling Alcoholics?
by Matt Weik You don’t need to be considered an alcoholic in order to have a few beverages, but regular overconsumption can definitely lead to alcoholism. Yet, we live in a world where at most parties, alcoholic beverages are served or provided. It’s as if we are showing that unless we have alcohol present, we SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Why National Supplement Distributors Are Bad for Your Business
by Matt Weik I’ve spent a decade in the supplement industry working for one of the largest supplement companies in the world. That being said, the brand thought they had it all and that if they could get one of the largest national supplement distributors on board that it would further aid in exponential growth. SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Is Erythritol Found in Your Supplements Increasing Your Weight?
by Matt Weik There are many supplements out there today that utilize sugar alcohols to replace pure sugar in order to sweeten up a product. Some of these common sugar alcohols are mannitol, isomalt, xylitol, sorbitol, and others. However, there is one sugar alcohol that is now being shown to increase your fat mass—the opposite SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
3D Printed Supplements: Could This Be the Future of Bodybuilding?
by Matt Weik With so many supplements out on the market, how do you know what will work for you and your specific needs. For instance, I could use creatine monohydrate and get great results, but if I tell you to use it, you might be a non-responder and not get anything from the product SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Athlete’s Advocating the Need for Supplements in Health and Fitness
by Matt Weik The news we all have been accustomed to hearing is that a professional athlete tested positive for a banned substance (PED) and puts the blame on the supplement industry that a product they were taking “must have been tainted and caused a false positive.” We all know the narrative. However, it appears SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Social Media’s Impact on Supplement Business Growth
by Matt Weik We live in a world where social media is used and abused—to a point. Sure, social media is great for staying connected with friends and family, but who would have thought the day would come when celebrities and athletes were no longer utilized to grow a brand? Not only is social media SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
The Free Sample Debate at Expos
by Matt Weik If you’ve ever visited the Arnold Classic Expo, then you know all too well the haul of samples you are able to leave Columbus with. Many people come with backpacks to fill, leave the expo once it’s full, dump out their stash, and then go back in for more. By the time SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Shake Your Supplements Before You Scoop
by Matt Weik How many of you shake your supplement tubs before you shove your hand in and scoop out the contents? No hands in the air? Well, you should be! If you want a more accurate dosage, you need to shake it up before each use. Lack of consistency due to so many ingredients SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
How to Get Your Foot in the Supplement Industry Door
by Matt Weik Quite often I get emails and messages asking how to get into the industry. While the supplement industry is fairly large, breaking in can be difficult. While some brands are looking to grow their sales team, many are going the route of working with distributors or being an ecommerce brand solely to SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Your Brand Looks Just Like Theirs: Lack of Originality
by Matt Weik Brands these days lack originality. It’s frustrating to see “me too” products all over the place and now more recently we are seeing more and more brands copying the actual “look” of the package from a competitor, not just their profile. This is causing lawsuits to pop up left and right in SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
How to Use CarnoSyn – A Form of Beta-Alanine
by Matt Weik If you take a look around the supplement industry, you will find brands using a specific form of beta-alanine called CarnoSyn. This is an extremely well-researched version of beta-alanine that is time-released. It currently has 55 studies backing its effectiveness and 28 global patents protecting the technology. The claims on the ingredient SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Corporate America Supplement Companies: Are They Really a Pyramid Scheme?
by Matt Weik There are going to be quite a few people pissed off over my take on this, but it’s the way I see things and my experience from being in the industry for over a decade. As some of you know, I worked for a very large supplement company. My time with the SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Creatine Nitrate is Officially FDA Approved
by Matt Weik It’s been some time in the making and quite controversial to say the least, but the Food and Drug Administration (FDA) has finally accepted creatine nitrate as a new dietary ingredient. The patent for creatine nitrate is held by Ron Kramer, owner of ThermoLife International and Muscle Beach Nutrition. Will this new SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Hydrolysates Worth the Hype?
by Matt Weik There are many different types of proteins out on the market. We have whey concentrate, pea protein, whey isolate, casein, soy protein, rice protein, among others. Yet, two-thirds of the people using protein found whey protein hydrolysates the most effective of the bunch. Out of 2,649 consumers surveyed across the globe (US, SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Endorphins from Exercise Depends on the Intensity
by Matt Weik We often associate exercise with the feeling of not only exhaustion by the time you are done, but also a euphoric feeling that comes from the release of endorphins. Many people exercise for that simple reason—when the endorphins in the brain change the outlook of your day or something going on in SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Heat-Stable Hydrolyzed Whey Protein
by Matt Weik We are always on the lookout for something new in the protein category, and it appears we have something to put people’s minds at ease. A hot topic for debate is if you can use any whey protein to bake with or put in hot beverages, or if need a heat-stable version. SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
5 Supplement Accessories for Bodybuilders
by Matt Weik For the most part, bodybuilders are simple human beings. They eat, sleep, and train. However, it’s nice to splurge every once in a while, in order to help keep you on track and enjoy your passion—all while making life just a little bit easier. So, for that reason, I’ve composed a list SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]
Choosing Supplement Brands: A Look Inside the Consumer’s Mind
by Matt Weik If you’re anything like me, you always question why things are the way they are and want to have a better understanding. So, being that I’ve been in the industry for over a decade, I wanted to see why (today) consumers are purchasing products from certain brands. What makes them open up SOURCE: Supplements – IronMag Bodybuilding Blog - Read entire story here. … [Read more...]